Consumer Identity & Access Management (CIAM)
The foundation for a digital-first strategy
Consumer Identity & Access Management (CIAM) helps organizations strike the right balance between customer experience and security, without having to sacrifice one for the other. CIAM lies at the intersection of customer experience, security, privacy, and analytics. These four business drivers are key to the adoption of CIAM. Take a closer look at each of these aspects, focusing on what they mean for your business’ bottom line.
Companies that focus on providing an excellent digital experience to their consumers should also focus on personalization. To accomplish this, businesses need to build a 360-degree view of a consumer’s profile based on their interactions.
Ensure the safety of consumer data to secure consumer trust. The twin objective of enabling customer experience and reliable security systems can be met by implementing a Consumer Identity & Access Management (CIAM) solution.
Your consumer data insights can be a major competitive advantage, but only if your data is organized, accessible, and accurate. A Consumer Identity & Access Management (CIAM) solution helps achieve the goal of centralized, data-rich consumer profiles functioning as a single source of truth.
Data privacy laws like GDPR are fundamentally rewriting the rules how organizations collect, store, and share personal data. Meeting these legal obligations means managing your approach to Consumer Identity & Access Management (CIAM).
What's in it for you?
Tangible business benefits of a solid IAM solution
4-step approach to implementing CIAM solutions
Consumer Identity and Access Management is one of the most complex aspects of digital transformation, which is why so many organizations struggle with it. IdentIT has developed a 4-step approach to implementing CIAM solutions that helps organizations overcome these challenges.